The Fresh Consulting Logo unveils its simple yet sophisticated story

Posted on28. Aug, 2009 by Jeff Dance.

Our ideal for the Fresh Consulting logo was for it to be simple, yet sophisticated.  In fact, long before we settled on the name Fresh Consulting, we were thinking of naming our group the “Occams Razor Group.” In summary, “Occams Razor” means “simple yet sophisticated.” A beautiful principle and a lofty goal [...]

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The Impact of Social Media Marketing

Posted on06. Jul, 2009 by Jeff Dance.

A video produced by Fresh Productions to help others understand the shift to the social web, the rise of 2-way conversations and the importance of marketing differently in today’s world of social media and social networking.

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Enterprise 2.0 Tech delivers More Knowledge Assets (3 of 10)

Posted on03. Jan, 2009 by Jeff Dance.

More Knowledge Assets (part 3 of 10-part Enterprise 2.0 series introduced here)
Enterprise 2.0 effectively aggregates knowledge, building 21st century assets
Aggregating the collective knowledge of your employees creates an immensely powerful asset.   For example, consider one employee that regularly writes a blog post about findings from project work OR posts project deliverables to a community space [...]

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Enteprise 2.0 Tech delivers more Connections and Relationships (2 of 10)

Posted on01. Jan, 2009 by Jeff Dance.

More Connections and Relationships (part 1 of 10-part Enterprise 2.0 series introduced here)
Discovering communities or individuals with similar interests not only aid in cross functional collaboration, but also in cross functional relationships. Emphasis on communities, groups, personal profiles, and social networks increases connections and relationships.
Initiating relationships is much easier
Some online relationships are light and some [...]

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Enteprise 2.0 Tech delivers more Communication and Collaboration (1 of 10)

Posted on31. Dec, 2008 by Jeff Dance.

More Communication and Collaboration (part 1 of 10 part Enterprise 2.0 series introduced here)

Emphasis on OPEN TRANSPARENCY increases collaboration and communication
One of the best things about incorporating enterprise 2.0 software is that it makes you and your work transparent, such as:

who you are (i.e. profiles and talents)
what are working on (i.e. projects and status [...]

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Enterprise 2.0 technology delivers MORE value in a new way (Intro to 10 part series)

Posted on29. Dec, 2008 by Jeff Dance.

Enterprise 2.0 tech is web-based technology that revolves around people, often referred to as Enterprise social software.
It’s different than traditional enterprise software because it is designed for people first, not just processes.  It connects employees and helps people collaborate and communicate effectively rather than work in siloes.  It empowers employees to add their voice and [...]

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We spend our whole life trying to ensure security, but Entrepreneurial Innovation is all about risk!

Posted on26. Oct, 2008 by Jeff Dance.

Our Safety Net of Insurance

We spend our whole life trying to buy security from the unknown, to ensure KNOWN outcomes so that we are protected from everything that might be UNKNOWN…such as a death, a car accident, a fire.
We got life insurance, healthcare insurance, car insurance, disability insurance, homeowners insurance, personal property insurance, casualty insurance, [...]

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5 Reasons why collaboration contributes to innovation

Posted on27. Sep, 2008 by Jeff Dance.

Almost all of the recent books, blogs, and papers supporting innovation highlight the importance of collaboration.  Why?  For many years, the sole inventor was told that people working together can lead to groupthink–too much consensus and convergent thinking.  While these ideas have reason, they can easily be overcome.  Collaboration is a central theme to innovation [...]

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Creativity is the highest form of intelligence

Posted on13. Sep, 2008 by Jeff Dance.

Creativity is the highest form of intelligence because it goes beyond knowledge recall and extends into knowledge creation.   Someone intelligent can be very knowledgeable and have excellent information recall (lets say for a standardized test), but creativity and innovation require some novel form of intelligence that is of a higher order.
Studies have shown that highly [...]

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So your leader asks everyone to be more “innovative”? What do they specifically want you to do?

Posted on23. Aug, 2008 by Jeff Dance.

Innovation is a top priority for leadership, as expressed in the recent IBM global CEO study.  It sounds great to us when we hear our leaders express the need to innovate, but what do they really mean?  The definition of innovation–something fresh or new that we value–can only take our understanding so far.   Here are [...]

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