The Future Battle For Digital Readers Is Not iPad vs Kindle… It’s Vook vs. Book

Posted on02. Apr, 2010 by kate@freshconsulting.com.

A few months ago, with the launch of the iPad, the question on everybody’s mind was whether Apple was going to decimate the Kindle with a device that had nerds everywhere salivating with gadget lust.
On that day, Fresh Consulting office was abuzz as everybody gathered in the main space (described as the War Room from [...]

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Social Media 201 Conference at Microsoft’s Conference Center: taking your social media efforts to the next level of engagement, profitability, and ROI

Posted on19. Mar, 2010 by Brent Dance.

REDMOND, Wash. March 18th, 2010 – On April 15, 2010 the Social Media 201 Conference will be hosted at Microsoft’s Conference Center in Redmond, Washington. Social Media 201 is designed to help organizations take their social media strategy, tactics, and implementation to the next level of customer engagement, profitability, and ROI. This one day event [...]

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Twitter Tools: a conversation about Twitter in 140 characters or less

Posted on16. Dec, 2009 by Brent Dance.

“Twitter Tools” is the fifth and final part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Twitter Tom (Twitter skeptic) in blurbs of 140 characters or less. The fifth part focuses on the available applications to make the most of Twitter.
To learn more, check out the [...]

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Seven strategies and tactics: a conversation about Twitter in 140 characters or less

Posted on15. Dec, 2009 by Brent Dance.

“Seven Strategies and Tactics” is the fourth part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Twitter Tom (Twitter skeptic) in blurbs of 140 characters or less. The fourth part focuses on various strategies and tactics to make the most of Twitter.
To learn more, check out the [...]

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Using the New Web to Land your Next Opportunity

Posted on12. Dec, 2009 by admin.

We’d like to thank everyone who participated in the recent networking event on Thursday, December 11th. We had a great time meeting you all. Hopefully you walked out armed with at least one or two takeaways that will help you capture your next fresh opportunity.
The slides from the presentation and the video recording of the [...]

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What’s in it for business? a conversation about Twitter in 140 characters or less

Posted on09. Dec, 2009 by Jeff Dance.

A Conversation about Twitter is a 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Tom (Twitter skeptic) in blurbs of 140 characters or less. The third part “What’s in it for business?” focuses on the benefits of a business Twitter account.
Part Three – A Conversation About Twitter
View more presentations [...]

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Why Should I Join Twitter? in a conversation of 140 characters or less

Posted on08. Dec, 2009 by Jeff Dance.

Why Should I Join? is the second part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Tom (Twitter skeptic) in blurbs of 140 characters or less. This second part focuses on the benefits of a personal Twitter account.
You can view the first part here.
Part Two – A [...]

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What is Twitter? in a conversation of 140 Characters or Less

Posted on14. Nov, 2009 by Jeff Dance.

Twitter is silly, yet powerful– simple, yet sophisticated–focused, but broad–local, but worldwide.  Love it or hate it, the fact is it’s often misunderstood.  Hence, the interest in writing a short series that educates the basic to advanced user with greater levels of understanding.

There are dozens of books written on Twitter, but we believed it could [...]

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The Fresh Consulting Logo unveils its simple yet sophisticated story

Posted on28. Aug, 2009 by Jeff Dance.

Our ideal for the Fresh Consulting logo was for it to be simple, yet sophisticated.  In fact, long before we settled on the name Fresh Consulting, we were thinking of naming our group the “Occams Razor Group.” In summary, “Occams Razor” means “simple yet sophisticated.” A beautiful principle and a lofty goal [...]

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