Fresh Technology | Fresh Consulting - full service business consultants focusing on emerging web technologies for business results

Glimpses into the future of Search, Computing, and Technology

Posted on25. Jul, 2010 by Jeff Dance.

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As we prepare for the future, we look to emergent innovation, not just continuous innovation. To help understand what’s coming, we hypothesize on the near term, mid term, and long term timing of a few concepts worth watching a video about (below). While emergent vs. continuous could be argued for the concepts below, all are [...]

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Once You’re Lucky, Twice You’re Good

Posted on17. Jul, 2010 by kate@freshconsulting.com.

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I just have to say—I love that title! Wish I could take credit for it myself, but it comes from a fascinating book by Sarah Lacy along with the subtext ”The Rebirth of Silicon Valley and the Rise of Web 2.0.”
I read it when I first got to Fresh Consulting and the guys were throwing [...]

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The Future Battle For Digital Readers Is Not iPad vs Kindle… It’s Vook vs. Book

Posted on02. Apr, 2010 by kate@freshconsulting.com.

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A few months ago, with the launch of the iPad, the question on everybody’s mind was whether Apple was going to decimate the Kindle with a device that had nerds everywhere salivating with gadget lust.
On that day, Fresh Consulting office was abuzz as everybody gathered in the main space (described as the War Room from [...]

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Social Media 201 Conference at Microsoft’s Conference Center: taking your social media efforts to the next level of engagement, profitability, and ROI

Posted on19. Mar, 2010 by Brent Dance.

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REDMOND, Wash. March 18th, 2010 – On April 15, 2010 the Social Media 201 Conference will be hosted at Microsoft’s Conference Center in Redmond, Washington. Social Media 201 is designed to help organizations take their social media strategy, tactics, and implementation to the next level of customer engagement, profitability, and ROI. This one day event [...]

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10 questions to evaluate your Enterprise 2.0 adoption strategy

Posted on27. Feb, 2010 by Jeff Dance.

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Just because Enterprise 2.0 tools are often easier to use and social in nature doesn’t mean everyone is going to adopt them. After all, there is always inertia to change no matter what it is, especially with how busy we all are.
Whether you are a small business or a large enterprise, a little planning [...]

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Giving Fresh Blood and Learning How Social Media Saves Lives!

Posted on26. Jan, 2010 by kate@freshconsulting.com.

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So this past Christmas season I thought… what’s a creative way that our team could give back to people for the holidays? Sign up to give gifts to needy children? …Not that it’s not a worthy cause, but it just didn’t feel like the right event for our team. And besides, asking a bunch of [...]

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Twitter Tools: a conversation about Twitter in 140 characters or less

Posted on16. Dec, 2009 by Brent Dance.

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“Twitter Tools” is the fifth and final part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Twitter Tom (Twitter skeptic) in blurbs of 140 characters or less. The fifth part focuses on the available applications to make the most of Twitter.
To learn more, check out the [...]

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Seven strategies and tactics: a conversation about Twitter in 140 characters or less

Posted on15. Dec, 2009 by Brent Dance.

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“Seven Strategies and Tactics” is the fourth part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Twitter Tom (Twitter skeptic) in blurbs of 140 characters or less. The fourth part focuses on various strategies and tactics to make the most of Twitter.
To learn more, check out the [...]

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Using the New Web to Land your Next Opportunity

Posted on12. Dec, 2009 by admin.

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We’d like to thank everyone who participated in the recent networking event on Thursday, December 11th. We had a great time meeting you all. Hopefully you walked out armed with at least one or two takeaways that will help you capture your next fresh opportunity.
The slides from the presentation and the video recording of the [...]

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Enterprise 2.0 Technology delivers more Efficiency (4 of 10)

Posted on09. Dec, 2009 by Jeff Dance.

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More Efficiency (part 4 of 10-part Enterprise 2.0 series introduced here)
Our approach to efficiency is outdated
The scientific management movement developed distinct processes to decouple management and labor and break down skills into discrete automated tasks with the goal of removing inefficiencies and implementing measurement and control. It worked. The more efficient you were, [...]