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I knew that our company was founded by a younger team. I knew they insisted it was part of the company’s strength for delivering fresh thinking. And over the past few years every so often I would come across articles on Generation Y, so I had a vague idea that there were some new technologies …

About a week after starting at Fresh Consulting, I’m in the conference room for one of my first team meetings. Everything is going well and I’m getting to know the different personalities of the team (more on that later). From what I can see everybody here is smart and intense, but they also like to …

For a video crash course on how the social and information rich web has changed, is changing, and will change us all, check out our quick and simple compilation of YouTube videos. We scoured Web 2.0-related videos and storyboarded what we thought to be the key concepts. Interestingly enough, the sequence of the compilation seems …

Our office space is small, and quickly I’m seeing that the divide is not only just a physical one, but a difference in work philosophy and atmosphere. The War Room In one room are two strategy consultants and one lead computer scientist, Jeff, Brent and Steve, accompanied by several hired employees or contractors. In there, …

My name is Kate London, and I just started as an account executive at Fresh Consulting. I was brought in by Mike Whitmore–the President, and my direct boss. On my first day I find out that Mike and I are going to be office mates. Part of the company culture is that sharing space means …

Call it a culture shift, call it new technologies, call it a consumer fad, call it what you will, Web 2.0 is worth it for business. Web 2.0 is worth it for business McKinsey Quarterly’s “Global Survey” analyzed responses from 1,700 executives to derive the business benefits gained from using Web 2.0 tools across three …

Our ideal for the Fresh Consulting logo was for it to be simple, yet sophisticated. In fact, long before we settled on the name Fresh Consulting, we were thinking of naming our group the “Occams Razor Group.” In summary, “Occams Razor” means “simple yet sophisticated.” A beautiful principle and a lofty goal for a logo. …

In an interview for a documentary on entrepreneurs, Mike Whitmore tells his story about why he joined Fresh Consulting.

A video produced by Fresh Productions to help others understand the shift to the social web, the rise of 2-way conversations and the importance of marketing differently in today’s world of social media and social networking.

More Knowledge Assets (part 3 of 10-part Enterprise 2.0 series introduced here) Enterprise 2.0 effectively aggregates knowledge, building 21st century assets Aggregating the collective knowledge of your employees creates an immensely powerful asset. For example, consider one employee that regularly writes a blog post about findings from project work OR posts project deliverables to a …