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Three years of analysis later, McKinsey says YES, Web 2.0 technology brings business results

Three years of analysis later, McKinsey says YES, Web 2.0 technology brings business results

Posted on25. Sep, 2009 by Brent Dance.

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Call it a culture shift, call it new technologies, call it a consumer fad, call it what you will, Web 2.0 is worth it for business.

Web 2.0 is worth it for business

McKinsey Quarterly’s “Global Survey” analyzed responses from 1,700 executives to derive the business benefits gained from using Web 2.0 tools across three areas: internal [...]

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