Fresh Web Strategy – comprehensive web 2.0 strategy
Is your organization harnessing the power of the web in all that it does?
With the thousands of new things on the web, it’s important to have a comprehensive web strategy that focuses on what’s truly important for you and your business. However, no matter your needs, we start all of our projects with web strategy work to analyze the problems and opportunities and recommend a fresh plan. We craft custom comprehensive plans with high-level recommendations translated into tactical, easy to understand steps. We inject our fresh ideas every step of the way and collaborate transparently to find a plan that fits your business. A typical strategic plan includes recommendations for social media channels, content creation, website design and optimization, web tools for business processes, internet marketing, measurement, and more. Once we finish, our shared plan will help you grow and as needed, we have the talent to help you execute.
Engage a Fresh Web Strategy team to develop a comprehensive web strategy for your needs.
Fresh Marketing – listen & engage in social media
Is your company listening and participating in conversations with your customers?
Social Media is all the buzz now, spurred by a proliferation of channels and online users, but it’s hard to make sense of it all and know where and how to participate effectively. Start with a social media marketing strategy that covers channels, content, monitoring, measurement, and more. Our team will filter out the noise and hone in on what you should really be doing by articulating where to begin and how to do it. Work with our Fresh team to participate in established social media channels such as Twitter and Facebook and in smaller niche channels that fit your company needs. We also digitize and create content to help you engage. Don’t have time? Our creative and social team will represent your voice in targeted social media channels, create and manage social campaigns, produce relevant content to support your voice and monitor your brand.
Let’s start by listening. We’ve got the fresh team to help you join the conversation.
Fresh Website Design – creative and authentic design
Does your website design truly reflect the best of who you are?
Design is both a science and an art and should help represent you and your message in the best light possible. We understand that pretty pictures aren’t everything but first impressions matter, especially on the web. So does usability. No matter the extent of your features or the quality of your content, without good design your message and your functionality can be lost. Our team designs clean websites, creative logos, professional presentations, and more using only the best design principles. Good design will invoke a reaction from your audience and help you stand apart from the noise.
Engage our design talent to make it happen.
Fresh Video – video that tells your story
Are you captivating your audience with a compelling video that tells your story?
10 hours of video are uploaded every minute on YouTube alone, not to mention the myriad of other video sites. Video is now one of the most popular and powerful ways to convey your message quickly. After all, the brand’s with the best stories win. Work with our Fresh Productions team to brainstorm concepts, storyboard a script, then create your custom video with quality footage, animation, typography, professional voice-overs and more. From high-end cameras to lighting and green screens, we have the equipment and the skills to create powerful videos for today’s web.
Engage our video experts to creatively tell your story.
Fresh Development – clean house solid foundation
Does your website accomplish your needs and take advantage of the latest technologies?
A website is like a house built on a foundation. Today, many websites have clean design with a weak foundation (built by a designer) OR they have a strong foundation with poor design (built by programmers). Our collaborative design and development experts from the Fresh team can develop a clean house on a strong foundation.
Today’s web allows you to do more for less faster by integrating with web 2.0 tools, frameworks, and open source technologies. Moreover, the web is social and we can empower your website to connect and engage your customers. Already have a website? Our team can conduct a design review or in-depth code, infrastructure, and technologies analysis to suggest game-changing and incremental improvements.
Engage our development experts to make your website fresh.
Fresh Web Tools – best web apps, platforms, and infrastructure for your business
Does your website meet your needs and take advantage of the latest technologies?
Millions of websites flood the internet with junk, making it difficult to discover, compare, and decide what web apps are best. And yet there are thousands of new apps that can make you, your business, or your enterprise more organized, productive, and collaborative. Get fresh advice from the experts who live and breathe the latest and greatest on the web or start to discover potential tools on our web app CloudSurfing.com. We can help with aligning affordable tools to help you build a community, enable team collaboration, leverage social media, organize your sales and customer data, and much more.
Fresh Collaborative Networks – Enterprise social networks with collaborative apps
How well do your people connect and collaborate to get work done?
Technology is advancing at an exponential rate and information is flowing at an increasingly rapid pace. To keep up, we have embraced the new social and collaborative web culture in our personal lives. At work, however, things are different. Participation slows, sharing is stymied and knowledge is still lost in email. Corporate tools are simply behind and yet we’ve never been more open, social and collaborative. So how does your company keep up with all this? Companies need an enterprise 2.0 strategy that is powered by a collaborative network, a social network with collaborative tools to get work done. From selecting the right collaboration network tools to implementing the solution to incorporating change management and training, we can help you get on board quickly.
Engage our Fresh team to take your Enterprise from 1.0 to 2.0.