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With so many options and so much noise online about which social media channels your company should use, it is important to understand that not every social media channel is right for your business. Not only that but not every social media channel achieves equal benefits or meets the same objectives. Each channel has its …

I just have to say—I love that title! Wish I could take credit for it myself, but it comes from a fascinating book by Sarah Lacy along with the subtext ”The Rebirth of Silicon Valley and the Rise of Web 2.0.” I read it when I first got to Fresh Consulting and the guys were …

A video produced by Fresh Productions to help others understand the shift to the social web, the rise of 2-way conversations and the importance of marketing differently in today’s world of social media and social networking.