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With so many options and so much noise online about which social media channels your company should use, it is important to understand that not every social media channel is right for your business. Not only that but not every social media channel achieves equal benefits or meets the same objectives. Each channel has its …

1. Advanced 301 conference now three years running Social Media 101 was about establishing a presence. Social Media 201 was targeted for companies that already had a social media presence and attendees came away with clear, actionable steps they could implement to unify their social media engagement and gain solid returns on their investment into …

[via Fresh Consulting] On June 3rd, 2011 at the Microsoft Conference Center in Redmond, Washington, six legit social media managers from established brands, the author of Engage!, three top-tier social media consulting firms, and the President of WOMMA will share their knowledge, strategies, stories, and tools of how you can engage at the next level. …