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With so many options and so much noise online about which social media channels your company should use, it is important to understand that not every social media channel is right for your business. Not only that but not every social media channel achieves equal benefits or meets the same objectives. Each channel has its …

1. Advanced 301 conference now three years running Social Media 101 was about establishing a presence. Social Media 201 was targeted for companies that already had a social media presence and attendees came away with clear, actionable steps they could implement to unify their social media engagement and gain solid returns on their investment into …

[via Fresh Consulting] On June 3rd, 2011 at the Microsoft Conference Center in Redmond, Washington, six legit social media managers from established brands, the author of Engage!, three top-tier social media consulting firms, and the President of WOMMA will share their knowledge, strategies, stories, and tools of how you can engage at the next level. …

“Grumble grumble!” Your stomach begins to make that awful moan. An entire day on the road has left you exhausted and…STARVING! You need food and you need it now! But you don’t know the area, let alone where to find a decent restaurant. What if you could just snap your fingers and magically have your …

You are waiting in line at a deli, when all of the sudden your phone beeps. It’s alerting you that a deadly missile is headed your way…and it’s from your girlfriend! Getting lunch at the deli near her office put you in range. Time to impact is five minutes, will you return fire, defend yourself, …

Your social media execution starts with L.I.S.T.E.N! We believe social media execution starts with listening. Period. It’s one of the most important elements forgotten, hence the acronym. But there is more to it than that! We put together these KEY points for approaching and evaluating your social media execution. Now we are looking for your …

REDMOND, Wash. March 18th, 2010 – On April 15, 2010 the Social Media 201 Conference will be hosted at Microsoft’s Conference Center in Redmond, Washington. Social Media 201 is designed to help organizations take their social media strategy, tactics, and implementation to the next level of customer engagement, profitability, and ROI. This one day event …

So this past Christmas season I thought… what’s a creative way that our team could give back to people for the holidays? Sign up to give gifts to needy children? …Not that it’s not a worthy cause, but it just didn’t feel like the right event for our team. And besides, asking a bunch of …

“Twitter Tools” is the fifth and final part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Twitter Tom (Twitter skeptic) in blurbs of 140 characters or less. The fifth part focuses on the available applications to make the most of Twitter. To learn more, check out the …

“Seven Strategies and Tactics” is the fourth part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Twitter Tom (Twitter skeptic) in blurbs of 140 characters or less. The fourth part focuses on various strategies and tactics to make the most of Twitter. To learn more, check out …