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With so many options and so much noise online about which social media channels your company should use, it is important to understand that not every social media channel is right for your business. Not only that but not every social media channel achieves equal benefits or meets the same objectives. Each channel has its …

Innovation often occurs on two extremes – when there is a pressing need OR an abundant opportunity Pressing Need: People are forced to innovate during downturns in the economy or when costs are greater than profits. For example, innovation is often cited as a benefit of business cycle. It forces people to think of alternative …