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With so many options and so much noise online about which social media channels your company should use, it is important to understand that not every social media channel is right for your business. Not only that but not every social media channel achieves equal benefits or meets the same objectives. Each channel has its …

I just have to say—I love that title! Wish I could take credit for it myself, but it comes from a fascinating book by Sarah Lacy along with the subtext ”The Rebirth of Silicon Valley and the Rise of Web 2.0.” I read it when I first got to Fresh Consulting and the guys were …

“Twitter Tools” is the fifth and final part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Twitter Tom (Twitter skeptic) in blurbs of 140 characters or less. The fifth part focuses on the available applications to make the most of Twitter. To learn more, check out the …

“Seven Strategies and Tactics” is the fourth part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Twitter Tom (Twitter skeptic) in blurbs of 140 characters or less. The fourth part focuses on various strategies and tactics to make the most of Twitter. To learn more, check out …

A Conversation about Twitter is a 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Tom (Twitter skeptic) in blurbs of 140 characters or less. The third part “What’s in it for business?” focuses on the benefits of a business Twitter account. Part Three – A Conversation About Twitter View …

Why Should I Join? is the second part of our 5-part educational series that rolls through a dialogue between Twitter Tina (Twitter fan) and Tom (Twitter skeptic) in blurbs of 140 characters or less. This second part focuses on the benefits of a personal Twitter account. You can view the first part here. Part Two …

Twitter is silly, yet powerful– simple, yet sophisticated–focused, but broad–local, but worldwide. Love it or hate it, the fact is it’s often misunderstood. Hence, the interest in writing a short series that educates the basic to advanced user with greater levels of understanding. There are dozens of books written on Twitter, but we believed it …

A video produced by Fresh Productions to help others understand the shift to the social web, the rise of 2-way conversations and the importance of marketing differently in today’s world of social media and social networking.