Archives

You are waiting in line at a deli, when all of the sudden your phone beeps. It’s alerting you that a deadly missile is headed your way…and it’s from your girlfriend! Getting lunch at the deli near her office put you in range. Time to impact is five minutes, will you return fire, defend yourself, …

I just have to say—I love that title! Wish I could take credit for it myself, but it comes from a fascinating book by Sarah Lacy along with the subtext ”The Rebirth of Silicon Valley and the Rise of Web 2.0.” I read it when I first got to Fresh Consulting and the guys were …

Just because Enterprise 2.0 tools are often easier to use and social in nature doesn’t mean everyone is going to adopt them. After all, there is always inertia to change no matter what it is, especially with how busy we all are. Whether you are a small business or a large enterprise, a little planning …

I recently returned from the Enterprise 2.0 conference in San Fran. As I was coming down the escalator to go to one of the keynote talks, one of my colleagues turned around and gave me an… um… strong stare of confusion? embarrassment? horror? as I pulled out my pen and notebook…apparently pen and paper are …

In the last 40 years, the world has changed at an exponential rate. With exponential computing power, the advent of the Internet and millions of connected devices, information moves faster and cheaper to more people. The knowledge economy is growing and a new collaboration age has emerged, led by a new generation of web-based technology …

For a video crash course on how the social and information rich web has changed, is changing, and will change us all, check out our quick and simple compilation of YouTube videos. We scoured Web 2.0-related videos and storyboarded what we thought to be the key concepts. Interestingly enough, the sequence of the compilation seems …

Call it a culture shift, call it new technologies, call it a consumer fad, call it what you will, Web 2.0 is worth it for business. Web 2.0 is worth it for business McKinsey Quarterly’s “Global Survey” analyzed responses from 1,700 executives to derive the business benefits gained from using Web 2.0 tools across three …

A video produced by Fresh Productions to help others understand the shift to the social web, the rise of 2-way conversations and the importance of marketing differently in today’s world of social media and social networking.

Enterprise 2.0 tech is web-based technology that revolves around people, often referred to as Enterprise social software. It’s different than traditional enterprise software because it is designed for people first, not just processes. It connects employees and helps people collaborate and communicate effectively rather than work in siloes. It empowers employees to add their voice …