Ports - Fresh Consulting

Enabling port transformation with customized consulting

Ports worldwide face common challenges, including:

+ Anticipating congestion, port activity, and traffic
+ Integrating environmentally friendly solutions
+ Designing secure, safe facilities and infrastructure
+ Addressing financial and resource constraints
+ Building toward the future—and delivering results now

However, because each port’s challenges are unique, Fresh delivers customized consultation to create authentic solutions and accelerate innovation without interrupting vital operations.

Guidance to become an industry leader

The world’s most successful ports share common strengths. Wherever you are on your journey, Fresh can help your port become more:

+ Efficient: Handle high volume, offer quick turnaround, and ensure reliable operations.

+ Flexible: The ability to adjust processes and workflows in light of changing market conditions.

+ Modern: Offer state-of-the-art facilities and cutting-edge technology.

+ World-class services: Work with other ports, support tenants, and attract new partners.

An end-to-end strategic consulting process

Ideate

Engage in collaborative discovery to explore the possibilities for your port, with key focuses on framing the challenge, researching your port market, and aligning efforts with larger operational objectives.

Evaluate

Test concepts, refine, and iterate. Key focuses include rapid prototyping to test technology solutions in context, then analyzing results and revising.

Integrate

Accelerate transformation without interrupting operations. Key focuses include implementing the customized solution to augment your infrastructure, then adapting, evolving, and scaling in light of ongoing measurement.

Ideate

Engage in collaborative discovery to explore the possibilities for your port, with key focuses on framing the challenge, researching your port market, and aligning efforts with larger operational objectives.

Evaluate

Test concepts, refine, and iterate. Key focuses include rapid prototyping to test technology solutions in context, then analyzing results and revising.

Integrate

Accelerate transformation without interrupting operations. Key focuses include implementing the customized solution to augment your infrastructure, then adapting, evolving, and scaling in light of ongoing measurement.

Fresh Labs: Innovation as a Service (IaaS)

Whether you need talent to augment your internal innovation lab or an external team to create your program, Fresh Labs can help.

Fresh Labs delivers rapid go-to-market strategy, validation, and prototyping for emerging port technologies. What makes Fresh Labs different is that we deliver our work iteratively through rapid experimentation and “making.” Work is delivered via week-long sprints directly with executive stakeholders responsible for the business or new technology area.

Fresh Labs’ mission is to help port decision-makers quickly turn their ideas or goals into working prototypes to accelerate decision-making and de-risk bold product initiatives that leverage emerging tech.

Strategic services to help ports transform

The Fresh team works with your port to develop and manage ongoing consultation and support. We help your port leadership uncover the deeper layers of a challenge, identify solutions, align cross-functional leaders, and deliver value.

Digital Transformation

Leading ports must continuously innovate to stay on the leading edge. Strategic digital transformation is essential to staying ahead and maintaining a competitive advantage.

Example use cases:

+ Digital platforms
+ Terminal automation
+ Predictive analytics
+ Blockchain documentation
+ Cybersecurity
+ Smart systems
+ Digital twins

IoT & Firmware

The Internet of Things (IoT) enables real-time data sharing and operational insight. Fresh’s product developers and firmware engineers build ruggedized equipment, microcontrollers, microprocessors, FPGAs, and more.

Example use cases:

+ Asset tracking
+ Equipment monitoring and control
+ Environmental sensors
+ Energy efficiency
+ Traffic management
+ Automated operations

Cloud Architecture

Leading ports leverage the cloud to reduce IT costs, enable data accessibility, and promote site-wide coordination. Fresh’s cloud engineers design and build tech stacks for scalable cloud infrastructure.

Example use cases:

+ Centralized data management
+ Backup and disaster recovery
+ Remote access
+ Real-time analytics
+ Software as a Service (SaaS)
+ Platform as a Service (PaaS)
+ Infrastructure as a Service (IaaS)

Artificial Intelligence & Machine Learning

Fresh helps ports use intelligent technology to innovate and transform. From generative AI to intelligent machines, our team builds and implements models that learn and adapt from data for increased performance.

Example use cases:

+ Environmental monitoring
+ Predictive maintenance
+ Cargo tracking
+ Security and surveillance
+ Traffic management
+ Docking assistance
+ Automated cranes
+ Anomaly detection
+ Energy management

Robotics & Autonomous Systems

From building AUVs to handle dull, dirty, and dangerous tasks to creating inspection drones and automated systems to improve productivity and throughput, Fresh delivers end-to-end autonomous solutions for ports.

Example use cases:

+ Container handling
+ Drone surveillance
+ Autonomous watercraft
+ Automated terminal trackers
+ Robotic sorting
+ Mooring robots
+ Automated maintenance, cleaning, and inspection
+ Mission control

RF (Radio Frequency) Engineering

Fresh’s RF engineers build wireless technology, from short-range applications like WiFi, UWB, and BLE to long-range systems like GPS and LoRa. We can help ports with any application of RF in their unique setting.

Example use cases:

+ Container and vehicle tracking
+ Access control
+ Equipment and environmental monitoring
+ Toll and fee collection
+ Automated customs
+ Cold chain monitoring
+ Bluetooth & BLE

Extended Reality (AR, VR, and MR)

Fresh creates (and ruggedizes) systems with AR, VR, mixed reality, 3D user interfaces, and spatial audio for ports. These tools give workers, tenants, and staff better insight and immersion in port environments.

Example use cases:

+ VR training modules
+ AR-assisted maintenance
+ Remote expert assistance
+ AR-based cargo identification and handling
+ Virtual port design
+ Investor pitches
+ AR-integrated drones

Start your journey to become a port of the future

With industry experience, technology prowess, and 15+ years of consulting clients in every sector, we help the ports of today become ports of the future. And for those who are already industry leaders, we help fine-tune efforts and expand initiatives to maintain a competitive advantage.

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Build consensus

Fresh is committed to helping your team identify strategy priorities, align efforts, and act. Our differentiation is the ability to help you accelerate while maintaining the rigor that is so important in the ports industry.

Manage change

Our multidisciplinary teams help you build new technology, and we also help you communicate effectively with other stakeholders, workers, tenants, or anyone else who will be impacted by your transformation.

Surpass the competition

In close collaboration with your team, leveraging your wisdom and years of experience at your unique port, we identify further opportunities to innovate and improve, maintaining your leading edge indefinitely.