Ben Spencer

Ben has a passion for blending design and writing into a cohesive product narrative. An advocate for research, strategy, and discovery at the front end of any project, Ben excels in high-level thinking about how to most effectively tell a brand’s story in an authentic and relevant way.

Ben received Bachelor’s degrees in Film Studies and Religion from Whitman College, as well as a Master’s in Education from Lipscomb University. He studied UX Design and Content Strategy at General Assembly before joining Fresh’s team in January 2016.

Outside of work, Ben enjoys reading voraciously, watching horror movies, playing video games, and building his skill as an aspiring novelist. He spends every second he can with his wife and his two beloved Boxer dogs, California and Tennessee.

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Hardware Engineering Terms: Part 3
Expertise, Hardware

Hardware Engineering Terms: Part 3

Knowing the basics of engineering terminology, knowing some of the people who carry out the craft is important. If you’re part of an engineering project, you’ll have conversations with engineers from diverse backgrounds and knowledge sets. At any time, any of the following specialists could have valuable input into your project. Electrical Engineer (EE): Professionals
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Hardware Engineering Terms: Part 2
Expertise, Hardware

Hardware Engineering Terms: Part 2

Hardware engineering brings together concepts from electrical, mechanical, and computer engineering to create powerful engineering solutions. Whereas the first post in this series covered general engineering workflow concepts, this post provides a deeper look into common terminology associated with different engineering disciplines. Electrical Engineering Voltage vs. Current vs. Power: In relation to electricity, voltage is
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Hardware Engineering Terms: Part 1
Hardware

Hardware Engineering Terms: Part 1

Hardware engineering is a complex process that requires the production of a precise and reliable finished product. Thus, an understanding of key concepts is essential. There are various metrics and process controls used to verify the outcome of any hardware engineering project. For a brief introduction into the subject, here are some of the most
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Outthink the Beast with Data-Driven Design and Cutting-Edge Aesthetics
Brand & Visual Design, Community, Culture, Design, Expertise, Hardware, Product Strategy, Software, Strategy, UX/UI Design

Outthink the Beast with Data-Driven Design and Cutting-Edge Aesthetics

The quest to defeat B.O.C.O. – “The Beast of Conflicting Opinions” – has only just begun. Enter Design World, the next phase of our immersive web experience. Here, we answer the question: “With thousands of visual directions you could go in, how do you choose the ‘right’ one?” The design world illustrates and expands on
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Defeat B.O.C.O. – Your Product Depends on It
Design, News, Product Strategy, UX/UI Design

Defeat B.O.C.O. – Your Product Depends on It

To illustrate the value of a holistic UX design process, we created an immersive website. Enter the journey to defeat B.O.C.O. – “The Beast of Conflicting Opinions.” As you scroll through DefeatBOCO.com, you’ll learn more about our recommendation of giving equal weight to both the louder and quieter voices in a room. Different stakeholders have
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Dev Terminology 101: Common Programming Languages (and their key frameworks)
Expertise, Software

Dev Terminology 101: Common Programming Languages (and their key frameworks)

Language enables human communication – spoken or written – with words and phrases structured in a conventional way. Just like we need different languages to communicate with one another, we also need different languages to communicate with computers. In an article on Stack Overflow, Matt Sherman writes that at a foundational level, all programming languages
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