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Jeff Dance

Any website or application can be good. It might check off all the basic boxes. And if the website or application is in the “good” category, it checks off the most important box of all: it allows users to accomplish their goal in using it. But what takes a website from being good to being

In the digital space, design challenges exist everywhere. It’s the UX Designer’s job to face the challenges and create compelling solutions. What’s the most reliable way to overcome complex, multi-faceted design challenges? A website might look beautiful – an important aim for designers – but the layout could be in need of revision. An application’s interface might look gorgeous – a factor

When it comes to designing an application, it’s tempting to get caught up in thinking that more is better. But designers often stuff the first iteration of a product with so many features that it overwhelms users and obscures the product’s value. One alternative is to release something less substantial: a Minimum Viable Product, or MVP. It’s slim and has the basic

User research, testing and analysis are ingredients to inform and validate great UX, but too often we forget about where else to get inspiration. Inspiration can easily come from researching competitors, industries, and other leading or award winning experiences. After all, various forms of inspiration can lead to building your new, game changing paradigm, not just incremental improvements.

User feedback, gathered through research and testing, is incredibly helpful in the design process. We should take it seriously. But how we use and analyze it in terms of the big picture is up for discussion. Users are generally not UX Designers. But as testers, their insights can help hone in on the perfect design

Color is an essential design staple for influencing the hearts and minds of your users. It’s important to understand the meaning and psychology of color and use its meaning to establish the look, feel, and order of your experience. Color theory is a vast field and there are entire books written about it. Suffice it