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Jeff Dance

When we talk about “the fold”, we’re talking about the upper area of a website that is immediately visible to users when it loads on their screen. We recommend using this upper area of your web page to draw users into your experience, regardless of the screen size on which it is being viewed. In the early

Businesses often have an objective when a visitor lands on their website. A CTA, or Call-to-Action, prompts site visitors to respond to that objective upon arrival. The users could be taking the next step of engagement or converting to an end objective. For example, their action could be buying a product, downloading an ebook, signing up for

Using horizontal and vertical real estate effectively is an approach to ensure that your website works well for today’s devices and viewing behaviors. Responsive design focuses on creating one website that responds to various devices or screen sizes with a fitting interface, but using vertical real estate and horizontal real estate goes beyond responsive design. Whereas responsive design

Visual imagery plays a large role in determining the perceived quality and memorability of a website’s user experience. When users come to your page, they’ll have some kind of reaction. Whether it’s positive or negative, in large part, is determined by what they see. There is technique in choosing, building, and designing visuals. It’s vital

Flat navigation and deep navigation are two primary classes of navigation to be analyzed for your information hierarchy strategy. Flat navigation often has few layers in the information hierarchy (usually 1-3) and fewer navigation points overall. On the other hand, deep navigation has more layers (4 or more) in the information hierarchy and subsequently more navigation

Tabs are a navigation element used in web design that allow users to easily access different areas of a site or different parts of an individual page. They’re sort of like tabbed dividers in a filing cabinet – by clicking a tab, users can easily locate a page containing related content. However, just because tabs exist