-

Jeff Dance

An icon is “a symbol or graphic representation on a screen of a program, option, or window.” Icons are ubiquitous – you see them on computer desktops, iPhones, Android, and Windows phones, and web pages that span across the Internet. Icons constitute a visual language. Without relying on words – although they are often accompanied

Take the Clickability Factor Seriously In some cases, thinking and designing outside the box is a good idea. If you’re painting something abstract, try splashing an interesting color to spice up the canvas. If you’re cooking a family recipe that needs some kick, throw in a pinch of a spice you’ve never tried before. In other

Simplicity is at the Heart of Usability The main function of Google Chrome is to allow you to type into a search field in the center of the page, hit enter, and get results. It’s dead simple and incredibly clear: easy to understand, easy to use, and it allows you to easily accomplish your goal with a

Follow Design Patterns Have you ever used a website where each interface looks drastically different than the next? They’re a rare breed, and it’s because the vast majority of web designers and application developers know the importance of visual and interactive consistency. Consistent design is easy to follow. Due to simple layout, recognizable visuals, and

There’s a difference between strategizing to understand your market as a whole versus strategizing to understand your specific users at an intimate, empathetic, and personal level. Understanding the difference starts with understanding the importance of personas. While market segmentation allows businesses to understand their market as a collection of diverse customer groups defined by their needs and

“Real estate.” It’s valuable property. It’s a finite space and an important commodity. In web design, real estate is one of your most important design assets. To make use of it in a strategic way, consider using slideshows – also called carousels or rotating banners – to showcase your essential content, while also allowing people