Jeff Dance

Jeff is Founder and CEO of Fresh Consulting. Formerly a Strategy & Operations Consultant at Deloitte Consulting, Jeff brings years of experience in the creative design and digital technology space, building teams and overseeing hundreds of digital projects.

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Design, UX/UI Design

UI/UX Principle #12: White Space is an Essential Design Asset

When you look through a telescope at the night sky, you can see the planets, the stars, and the empty space that serves as their canvas. Space looks like dark, complete nothingness, but without it serving as the frame for the rest of the picture, could you make sense of the more visually interesting planets
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Design, UX/UI Design

UI/UX Principle #11: Wireframe Simply, without Color, Imagery, or Style

Keeping It Simple On Usability.gov, the author provides a succinct and accurate definition of wireframes: “A wireframe is a two-dimensional illustration of a page’s interface that specifically focuses on space allocation and prioritization of content, functionalities available, and intended behaviors. For these reasons, wireframes typically do not include any styling, color, or graphics [ .
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Design, Expertise, UX/UI Design

UI/UX Principle #10: Most People Don’t Get It Right the First Time

Being Bold Innovation is exciting, but it can be treacherous. In a post titled Vanguard, Dmitry Fadeyev argues that “It’s up to you whether you choose the steep rocky climb or the safe, well-trodden path, but that the former is riskier and more prone to failure does not make it a worse choice than the
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Design, Expertise, UX/UI Design

UI/UX Principle #9: The Theory, Psychology, and Benefits of Wireframes

Theory: Giving Ideas Form & Function Without trying out a potential solution to a UI/UX design challenge, it’s impossible to know if it could work. A roadblock presented to creatives on a daily basis is how to take conceptual ideas and make them concrete. After all, design gives ideas form and function. But without that
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Design, Uncategorized, UX/UI Design

UI/UX Principle #8: Build User Stories to Drive User Flows

What Story Do You Want Your Product to Tell? A huge component of UI/UX Design is storytelling. In the tech world, it’s easy to get carried away with focusing on what innovative features your product offers. While that is an important part of figuring out how to situate your product in a unique context, to
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Design, Expertise, UX/UI Design

UI/UX Principle #7: Use Wireframes, Mockups, and Prototypes Appropriately

The Gap from Good to Special Ira Glass provides an interesting quote about the challenge inherent to storytelling: “There’s a gap [ . . . ] for the first couple of years you make stuff, what you’re making isn’t so good.  It’s trying to be good, it has the ambition to be good, but it’s
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