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Jeff Dance

Executive leadership, marketing, and IT often have different priorities, but they almost always agree on one thing: creating a website can be a beast of a project… What is our story? Does it make us look good? Is it user-friendly? Is it integrated into our sales and operations? Does the messaging resonate with our target

Users don’t read websites the way they read other material; they scan to quickly find the information that’s most pertinent to them. Research shows that “users switch from scanning to actually reading the copy when web content helps [them] focus on sections of interest.” A study by Jacob Nielsen indicated that less than 20% of

We often hear the ongoing debate of Agile versus Waterfall.  And while Agile often wins, not every project or company has the product-based model that best fits its method. What we don’t hear about is the conflict between business and development teams over which method fits their objectives and constraints.  Adhering to a fixed budget

As digital designers, creativity is always a core value, especially at Fresh Consulting where we do design-led development. We’re constantly striving to create fresh, amazing experiences on websites, apps, and systems. That often involves incorporating something novel or creative. At the same time, it’s critical to remember that a site or interface based on being

UX Design is crucial, not only because users expect quality in an increasingly crowded market space, but because bad UX yields poor results. 1. Understand the psychology of user behavior: without understanding your target user’s mental model, you risk creating a product that lacks usability and usefulness. 2. Test designs and concepts iteratively: without testing

Iterating your UI on paper saves time in the long run because doing iterations in code later on typically takes longer since there is more connected functionality. It’s also harder to throw away and change code once a site is built. However, it’s common for developers to skip the design stage and dive right into