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Jeff Dance

A designer’s job doesn’t end with a beautiful design: it ends with solving a problem, accomplishing an objective, or delivering a business result. Sometimes, we want to feel our way to great design relying solely on instinct to build and justify it. In the digital age where design takes center stage and nearly every business

Advertisers focus on selling to our hearts; why shouldn’t you? People don’t always remember the details of presented information, but they do remember what they feel. As Geoffrey James states in an Inc.com article, “[It] is not the information itself that is important, but the emotional effect that the information has on your audience.” This

When developing websites and web apps, considering browsers and their popularity amongst your target users is essential. Ideally the experience will work across all browsers, but data shows that Chrome far exceeds Edge, Opera, and Internet Explorer in terms of popularity. Consider the following from Statista, which shows updated browser popularity through March 2021, and

Responsive design–designing your website or app to have a fluid interface for varying device sizes–has been popular for several years now.  If you’re not on the responsive design bandwagon yet, it’s likely that you’ve at least heard it’s important.  But does it really make a difference?  A wealth of examples demonstrate that it does. As

The mobile battle wages on! There have been significant shifts in mobile OS. Regardless of which mobile OS you’re running, you probably have a strong opinion about why it’s best.  Because user preferences are so varied, that’s why it’s important to develop for a variety of platforms. When it comes to mobile app design and

It’s official! Fresh Consulting has gone international. When the sun sets in Seattle, it rises on our new Asia Pacific office located in Bangkok Thailand, just off a major international business center and walking distance from one of Bangkok’s most beautiful city parks. After working with Will Lingard for 4 years and his incredible team of