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Jeff Dance

Whether you have a website, presentation, mobile app, web application, or another user interface, the principle of chunking information is relevant. It seems counterintuitive to break up information, but chunking leads to more focus and faster progression, ultimately leading to more comprehension end-to-end. The Nielsen-Norman group supports this when they write that “Chunking is a concept that originates

In web design, one element is often forgotten: the width of your page’s text area. Text boxes that are too large – which affects readability – could mean a higher bounce rate or content that gets missed. This has an effect on UX. The key point is that the text box size should make your

Use a Multidimensional Perspective to Inform Design Strategy User-centered design focuses on satisfying the end needs of users. Data – both quantitative and qualitative – informs decision-making for design direction. Understanding what the data is telling you impacts your information architecture, personas, user flows, interface design, and a variety of other aspects of the user

Albert Einstein once said, “If you can’t explain it simply, you don’t understand it well enough.” Simplicity can actually be incredibly sophisticated (technically or functionally complex), but in the digital space, making our designs simple, usable, and clear is an art. It takes time to make value-add experiences simple, or simpler. As we focus on

At Fresh, analytics are a central part of our scientific UI/UX design process. We believe that data is useful. It allows you to look at the numbers, learn from them, and identify concrete areas for improvement. However, without context, data is just data. For this reason, we advocate for making quantitative metrics contextual in order

How do you ensure that the information you host on your website – which is important enough to warrant creating a website to host it in the first place – is accessible, relevant, user friendly, and ideally, long lasting? A great place to start is by understanding Information Architecture (IA) and the important role it