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Jeff Dance

We consider UX testing integral to creating world-class products that users love. It has the ability to reduce the long-term cost of a project, while delivering superior performance to end users. For these reasons, it yields an enormous value. There are three reasons why we recommend testing: To reduce risk. Reducing risk of failure normally increases the chances your

We spend a lot of time working on our website experiences but often forget where people are engaging with a company and getting information. Given the number of devices and channels that users access, it’s an important consideration. One easy way to start is to Google your company and see what turns up in the

At Fresh, analysis is a central part of our scientific design and development process. We spend time engaging in analysis because it leads to insights that feed the design process. This process involves a detailed review of our research and an investigation of the quantitative figures that provide insights for design. Analytics help us answer

A crucial aspect of creating a high-quality digital website or app is Information Architecture. It’s why we place such an emphasis on nailing layout with research and wireframes – the “blueprint” of your experience. Deciding what information to put on what page, how to create a navigation structure that makes sense to your users, and how to organize content

Back in 1995, Jakob Nielsen wrote his 10 Usability Heuristics for User Interface Design. The first one on his list is: Visibility of System Status: The system should always keep users informed about what is going on, through appropriate feedback within reasonable time. 20 years later, this principle is not only relevant, but it has

Not all clients have the same constraints. And not all projects are equal. UX, as a holistic process, takes time and requires resources. The more of these you have to spend on iterations, testing, and research, the higher probability you have for nailing a world-class experience. But an unlimited amount of time and resources isn’t