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Jeff Dance

The world is full of ideas for amazing interfaces. But when it comes to execution, and turning the idea into an actual application, companies and agencies often drop the ball on making them accessible to audiences on various platforms. It’s important to understand the relationship between your users and your products. What’s feasible from a

An iterative approach to design is valuable because products evolve over time. By repeating the design process, your product will develop into a better experience, responding to and addressing changes in user needs, user behaviors, and technology shifts. The fact of the matter is that we shouldn’t just design once. We can set a concrete vision with

Prioritizing features with customers is important because it leads to simplification. Designers often stuff the first iteration of a product with so many features that it overwhelms users and obscures the product’s value. Without agreeing on the most essential features for a product’s initial release, you risk creating an unlovable product. We argue that prioritization

Digital product development isn’t a perfect process. Products are composed of multiple features. They’re developed across multiple devices with differing screen sizes and resolutions. They’re catered to a variety of users, each with different expectations and needs. It’s hard to get everything right the first time, and some features often don’t work as well as planned – worse

Today’s websites are using much more vertical real estate. Pages are much longer now; whereas, in the past, sites were developed with everything “above the fold.” We argue that the fold should be imagined as a concept, not a line. While rich content above the fold draws users into the experience, it’s important to account for

URLs are a navigation tool for both users and search engines. Google, Bing, and other search engines are becoming more sophisticated, and it’s important to consider the “user experience” for them as well. Consider the UX of Domain Names and URLs URLs rarely change. They shouldn’t change if you want users to return to your site repeatedly.