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Ten years of thinking, documenting best practices, and exploring the future has resulted in a rich repository of thought leadership.

UX for Websites

UX Principles for Websites

Explore theory and practical advice on creating usable, impactful website experiences that drive engagement and value.
Innovation

Innovation Principles

Explore our collection of innovation principles, covering various types of digital transformation, how we approach it at Fresh, and how you can create a culture of innovation in your organization.
Dev Prins

Development Principles

Explore our collection of development principles, with concrete advice on how to optimize your experience, make your development process more efficient, and generate value.
Web Apps

UX Principles for Web Apps

Explore theory and practical advice on creating usable, impactful web app experiences that drive engagement and value.