Insights

UX Principles for Websites

Explore theory and practical advice on creating usable, impactful website experiences that drive engagement and value.

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Article

UI/UX Principle #26: Guide Users to Important CTAs

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Design and layout

UI/UX Principle #31: Research for Inspiration
Article UI/UX Principle #31: Research for Inspiration
UI/UX Principle #29: Color Has Meaning
Article UI/UX Principle #29: Color Has Meaning
UI/UX Principle #12: White Space is an Essential Design Asset
Article UI/UX Principle #12: White Space is an Essential Design Asset
UI/UX Principle #43: Ensure Brand Consistency Across Your
Article UI/UX Principle #43: Ensure Brand Consistency Across Your "Home Pages"
UI/UX Principle #41: Put Related Information on a Single Page
Article UI/UX Principle #41: Put Related Information on a Single Page
UI/UX Principle #25: Use Horizontal and Vertical Real Estate Effectively
Article UI/UX Principle #25: Use Horizontal and Vertical Real Estate Effectively
UI/UX Principle #27: Think of the Fold as a Concept, Not as a Line
Article UI/UX Principle #27: Think of the Fold as a Concept, Not as a Line
UI/UX Principle #13: The Effective Use of Slideshows
Article UI/UX Principle #13: The Effective Use of Slideshows
UI/UX Principle #20: Use Icons Appropriately
Article UI/UX Principle #20: Use Icons Appropriately

Navigation and guidance

UI/UX Principle #23: Flatter Navigation is Better Than Deeper Navigation
Article UI/UX Principle #23: Flatter Navigation is Better Than Deeper Navigation
UI/UX Principle #21: When and When Not to Use Tabs
Article UI/UX Principle #21: When and When Not to Use Tabs
UI/UX Principle #15: Home(Pages) – Convincing Users to Come Inside
Article UI/UX Principle #15: Home(Pages) – Convincing Users to Come Inside
UI/UX Principle #5: Don’t Forget UX of Navigation & URLs
Article UI/UX Principle #5: Don’t Forget UX of Navigation & URLs
UI/UX Principle #32: Optimize URLs for Users and Search Engines
Article UI/UX Principle #32: Optimize URLs for Users and Search Engines
UI/UX Principle #19: Buttons Should Look Like Buttons, Links Should Look Like Links
Article UI/UX Principle #19: Buttons Should Look Like Buttons, Links Should Look Like Links
UI/UX Principle #26: Guide Users to Important CTAs
Article UI/UX Principle #26: Guide Users to Important CTAs

Content and usability

UI/UX Principle #24: Powerful Imagery Drives User Experience
Article UI/UX Principle #24: Powerful Imagery Drives User Experience
UI/UX Principle #3: People Scan Websites (They Don't Read Them)
Article UI/UX Principle #3: People Scan Websites (They Don't Read Them)
UI/UX Principle #33: Scrolling is Faster than Paging
Article UI/UX Principle #33: Scrolling is Faster than Paging
UI/UX Principle #46: Text Box Width Should Help Users Read
Article UI/UX Principle #46: Text Box Width Should Help Users Read
UI/UX Principle #45: Addition by Subtraction
Article UI/UX Principle #45: Addition by Subtraction
UI/UX Principle #50: Animate for Usability, Not Just Flair
Article UI/UX Principle #50: Animate for Usability, Not Just Flair
UI/UX Principle #51: Use Progressive Disclosure to Simplify Complexity
Article UI/UX Principle #51: Use Progressive Disclosure to Simplify Complexity
UI/UX Principle #22: Writing is a Key Ingredient in UX
Article UI/UX Principle #22: Writing is a Key Ingredient in UX
UI/UX Principle #47: Chunking
Article UI/UX Principle #47: Chunking
UI/UX Principle #28: Use Succinct Copy to Focus Attention
Article UI/UX Principle #28: Use Succinct Copy to Focus Attention