# Fresh Consulting

> Fresh Consulting: end\-to\-end product development for digital and physical products — software, hardware, robotics, AI, systems, teams \& experiences that drive business growth\.

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## Pages
- [About](https://www.freshconsulting.com/about/)
- [Contact](https://www.freshconsulting.com/contact/)
- [Privacy Policy](https://www.freshconsulting.com/privacy-policy/)
- [Insights](https://www.freshconsulting.com/insights/)

## Posts
- [Why Most Enterprise AI Initiatives Stall Before They Start](https://www.freshconsulting.com/insights/blog/why-most-enterprise-ai-initiatives-stall-before-they-start/)
- [Why Spec\-Driven Development Breaks Down in Real Projects](https://www.freshconsulting.com/insights/blog/why-spec-driven-development-breaks-down-in-real-projects/): Spec Driven Development is gaining momentum in the AI era as tools like Cursor, Claude Code, and Codex turn specifications into executable inputs for software generation\. But while detailed specs can accelerate development, many real\-world projects operate in unstable environments where requirements shift constantly\. This article explores why Spec Driven Development works well in mature product teams, where it breaks down in fast\-moving project environments, and how AI is changing the economics of prototyping, iteration, and requirements discovery\.
- [Gaussian Splatting in Sports: Redefining Fair Play](https://www.freshconsulting.com/insights/blog/gaussian-splatting-in-sports-redefining-fair-play/)
- [Fresh Acquires Product Creation Studio's Assets to Accelerate Healthcare Innovation](https://www.freshconsulting.com/insights/blog/where-healthcare-innovation-is-headed-next/)
- [WebMCP Implementation: Connecting AI to Your Internal Apps](https://www.freshconsulting.com/insights/blog/webmcp-internal-web-apps-employee-productivity/): Explore WebMCP implementation for internal apps, current provider support, security controls, and how to test whether AI\-assisted workflows deliver business value\.

## Open Positions
- [Senior Firmware Developer](https://www.freshconsulting.com/open-positions/technical-lead-firmware-developer/)
- [Engineering Technician \(Contract\)](https://www.freshconsulting.com/open-positions/engineering-technician-contract/)
- [Senior Electrical Engineer](https://www.freshconsulting.com/open-positions/senior-electrical-engineer-2/)
- [Senior Electrical Engineer](https://www.freshconsulting.com/open-positions/senior-electrical-engineer-3/)
- [Senior PCB Design Engineer \(Allegro \& Altium\)](https://www.freshconsulting.com/open-positions/senior-pcb-design-engineer-allegro-altium/)

## Portfolio
- [Invent Value](https://www.freshconsulting.com/work/invent-value/)
- [Just a Line](https://www.freshconsulting.com/work/google-just-a-line/)
- [Custom test fixturing for a regulated medical device](https://www.freshconsulting.com/work/custom-test-fixturing-for-a-regulated-medical-device/)
- [Element Gen 2](https://www.freshconsulting.com/work/element-gen-2/)
- [An AI powered multi\-sensory sleep device](https://www.freshconsulting.com/work/an-ai-powered-multi-sensory-sleep-device/)

## Events
- [Hardware \& Horsepower Meetup](https://www.freshconsulting.com/events/hardware-horsepower-meetup/)
- [Fresh Consulting \+ PCS Open House](https://www.freshconsulting.com/events/fresh-consulting-pcs-open-house/)
- [Hardware Happy Hour \| SEACOMP, Conduit Venture Labs, Intent, Fresh Consulting](https://www.freshconsulting.com/events/hardware-happy-hour-seacomp-conduit-venture-labs-intent-fresh-consulting/)
- [Rapid Prototyping for Robotics: How to Decrease Risk, Build Smarter, Learn Faster](https://www.freshconsulting.com/events/rapid-prototyping-for-robotics-how-to-decrease-risk-build-smarter-learn-faster/)
- [Use AI to Scale Firmware Testing by 3x \(Demo \+ Case Study\)](https://www.freshconsulting.com/events/use-ai-to-scale-firmware-testing-by-3x-demo-case-study/)

## Insights
- [Use AI to Scale Firmware Testing by 3x \[Demo \+ Case Study\]](https://www.freshconsulting.com/insights/videos/use-ai-to-scale-firmware-testing-by-3x-demo-case-study/)
- [The Future Of Marketing](https://www.freshconsulting.com/insights/podcasts/the-future-of-marketing/)
- [The Future of AI in Manufacturing](https://www.freshconsulting.com/insights/podcasts/the-future-of-ai-in-manufacturing/)
- [The Future Of Flight Automation](https://www.freshconsulting.com/insights/podcasts/the-future-of-flight-automation/)
- [The Future of Healthcare](https://www.freshconsulting.com/insights/podcasts/the-future-of-healthcare/)

## Collections
- [Innovation Principles](https://www.freshconsulting.com/insights/collections/innovation-principles/)
- [Development Principles](https://www.freshconsulting.com/insights/collections/development-principles/)
- [UX Principles for Web Apps](https://www.freshconsulting.com/insights/collections/ui-ux-principles/)
- [UX Principles for Websites](https://www.freshconsulting.com/insights/collections/ux-principles-for-websites/)

## Terminologies
- [Hardware Engineering](https://www.freshconsulting.com/terminology/hardware-engineering/)
- [UX/UI Design](https://www.freshconsulting.com/terminology/ux-ui-design/)
- [Website Development](https://www.freshconsulting.com/terminology/website-development/)
- [Industrial Design](https://www.freshconsulting.com/terminology/industrial-design/)

## Optional
- [Sitemap index](https://www.freshconsulting.com/sitemap_index.xml)