Strategy

Fresh Ventures

With a history of serving 200+ clients, Fresh Ventures provides high-velocity product and digital business transformation services driven by an integrated multidisciplinary approach, helping build businesses fit for the future, faster.

Your partner for scalable, sustainable innovation

Fresh Ventures meets the unique needs of innovative organizations looking to create, build, or scale technology companies.

Outside of corporates, few studios have a clear, differentiating specialism.
Even among independents, specialisms are often more based on track record and areas of interest than capability.

With a broad range of services, capabilities, and consultative expertise, Fresh Ventures does it all, providing a fee-based model and access to capital.

Who we work with

Corporates: We work with mature, mid-market companies to generate innovative new ventures that enter new markets and future-proof their business.

Funded startups: We help funded startups move to the next level, connect with investors, and steal a march on the competition.

VC funds: We help VC funds accelerate their startups’ growth to hit their goals faster.

Private equity funds: We work with investment funds with significant interest in corporates to supercharge their returns.

Build the right business. Build the business right.

We get our partners to the future faster, with less risk and more reward.

Strategically innovate

We guide you through strategic innovation opportunities that drive new revenue for your organization.

Validate and de-risk

We help you validate ideas to de-risk investment and maximize your potential.

Build velocity and certainty

We help you rapidly build and launch your business in-market and learn faster than the competition.

Scale sustainably

It's essential to rapidly optimize your new business and lay the proper foundations to scale. We guide you every step of the way.

An overview of Fresh venture sprints

Our four venture sprints combine the best processes from design, business, and engineering to cater to your needs — wherever you are in your venture journey. The sprints can stand alone or run in a sequence built to your unique use case.

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Innovate

We provide a portfolio of high-potential venture concepts focusing on innovation and growth. Collaboratively, we help you develop venture concepts that have problem/solution fit and strong strategic alignment.

Validate

We test to identify de-risked venture concepts that demonstrate clear product and market fit. We analyze to validate the desirability, viability, feasibility, and strategic advantage with real users, customers, and collaborators.

Build

We help you launch a Minimum Desirable Product live in the market, gaining traction with target customers. From building a business to putting an operations team in place, we’re here to set you up for success.

Scale

We help you optimize your product for growth, increase market share, and create sustainable scalability. Outcomes include growing your customer base, optimizing user acquisition and retention, and maximizing ROI.

See our work

United Rentals

Robot Operational Control

United Rentals

Proving an autonomous fleet concept

Related strategy capabilities

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